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Sony is a global household name. Look around your house you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy Gray. Sony s role in the evolution of electronics over the half a century is undeniable, offering the world the first transistor radio, the first portable stereo, the first home video-game console using three-dimensional graphics, among others. This book tells the story of Sony s past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees. The rapid changes in technology and the advent of the Broadband Age have made it difficult for Sony to rest on the laurels it earned in the past. But even as Sony strives to develop beyond traditional realms of a consumer-electronics company to become a global giant of broadband entertainment, one constant will almost always remain within the company s culture, and that is Sony s drive to think outside conventional wisdom and capture consumers imagination, continuing to make them see products and exclaim, Ah, it s a Sony! Shu Shin Luh is a freelance journalist who writes regularly about technology, management and corporate governance issues around Asia. She contributes to publications suchas the South China Morning Post, the China Post, the American Lawyer Magazine and the Corporate Counsel Magazine, and has won awards for her reporting on consumer rights issues. She has worked for the Asian Wall Street Journal and the Washington Post.

Makers of consumer goods--from shampoo to ice cream, from toothbrushes to plastic storage bags, from home comupters to lawn mowers--want to know how their products are really used by buyers. For example, how many dollops of styling mousse does the average user put in her hair to achieve a satisfactory hold? What constitutes a fresh smelling load of laundry? How does a pot full of spaghetti noodles need to look, feel, and smell in order for the average consumer to consider it cooked? Beyond test kitchens, focus group studies, and surveys, few qualitative research techniques have allowed marketers and manufacturers to gain a profound understanding of how consumers truly use a product once they get it home from the store. Enter observational research (also known as ethnography), an increasingly popular marketing research technique. In a marketing context, ethnography or "descriptive anthropology" is the study of consumer behaviors. It is about observing and analyzing how consumers respond to a product or service in their own environments based upon their cultural values and relationships. Observational researchers study how people use and react to products or services in their own homes. The results of such studies often reveal surprising insights into consumer behaviors and preferences. This information then allows companies to tailor their advertising and marketing efforts to meet the often unspoken but widely observed needs of their targeted consumers. "The Observational Research Handbook" explores the burgeoning qualitative marketing research technique of ethnography and is the most comprehensive professional reference available on the subject. Directed to marketing and advertisingprofessionals, as well as to market researchers and manufacturers of consumer products, the book explains what observational research is, what it can add to a consumer marketing effort, and how an ethnographic marketing study is conducted.

Report on Business Television - Report on Business Television (sometimes abbreviated ROBTv) is a Canadian cable specialty television channel, which airs business news and analysis. The downtown Toronto-based station is owned by Bell Globemedia, and is named for Report on Business, the daily business section of the Globe and Mail newspaper, although its day-to-day operations are run by CTV News.

Tatung Company - Tatung Company is a leader in the design and manufacturing of a vast array of digital consumer products, including consumer PCs, LCD TVs, PDPs, network-connected devices, storage-based media players, videophones and home appliances. Tatung also delivers advanced products for business computing, such as Tablet PCs, blade servers and wireless thin clients.

LGX Report - LGX Report is one of a family of web-based business intelligence applications created by LogiXML, Inc. LGX Report is used to design and generate web-based reports based on a wide range of data sources, such as databases like Microsoft SQL Server, Microsoft Access, MySQL, Cache and Oracle, as well other data sources accessible through ODBC.

Business-to-consumer - Business-to-consumer (B2C), also business-to-customer, describes activities of commercial organizations serving the end consumer with products and/or services.

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Based Business Consumer Home Report - Based Business Consumer Home Report Report on Business Television - Report on Business Television (sometimes abbreviated ROBTv) is a Canadian cable specialty television channel, which airs business news and analysis. The downtown Toronto-based station is owned by Bell Globemedia, and is named for Report on Business, the daily business section of the Globe and Mail newspaper, although its day-to-day operations are run by CTV News. Tatung Company - Tatung Company is a leader in the design and manufacturing of a ...

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